In December 2023, Hellen Westerhof launched a revolutionary philosophy of gifting under her first label BLONDBOX®. BLONDBOX revives the old French tradition of hatbox manufacturing and reinterprets it with contemporary design. The brand is founded on the belief that gift boxes are significantly more sustainable and high-quality than wrapping paper. The dimensions of the first collection are based on statistical data about the most commonly gifted items today.
The product range includes handcrafted gift boxes, stylish gift cards and envelopes, as well as exclusive gift ribbons. In the future, flowers will also be added to the assortment. While the target audience is predominantly women, men also appreciate the comprehensive offerings, as they no longer need to worry about wrapping their gifts themselves.
Hellen Westerhof serves not only as the founder but also as the creative director of her first label BLONDBOX.
Discover a brand where urban living, pop culture, consciousness and functionality merge to revolutionize the way we view packaging.
The exclusive wrapping materials are paper based (FSC certified), plastic-free, recyclable and free of chemical pollutants. BLONDBOX offers vertues that are valuable and thus breaking the cycle of throwing away packaging by turning the box itself into an iconic product you would want to keep.
The label BLONDBOX® is a registered trademark of Hellen Westerhof Ltd.