hellen frankfurt hwesterhof
Corporate Design Brand Portal for Festo
Reprofiling the Festo coporate design guidelines. I collaborated in the Corporate Design Team of Festo as a design thinker by contributing my experience in analyzing customers needs introducing creative and innovative communication strategies. My tasks included: - analyzing, categorizing, updating company`s specific corporate design wording - developing the logical navigation and surf paths - creating templates for style guides and guidelines - naming and determing the number of main rubrics, headings and sub-categories - drawing up titles and short teaser texts for introductions - preliminary draft and storytelling for short introduction films - editorial revision and preparation of draft guidelines
SUPERVISOR: Ruwen Kaminski (Festo) DESIGNER/EDITOR: Hellen Westerhof PROGRAMMING: Brandmaker CLIENT: Festo AG & Co. KG, Stuttgart CREATED: 2013/2014
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Corporate Design Strategy

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