HELLEN WESTERHOF
WORK GALLERY ABOUT PRESS
BRAND PORTAL FOR FESTO

The company's Corporate Design and Corporate Stratgey Guidelines are now worldwide accessable via a new brand portal.

SUPERVISOR:  Ruwen Kaminski (Festo)

CREATIVE DIRECTION:  Hellen Westerhof

IMPLEMENTATION:  Brandmaker

IMPLEMENTATION:  Brandmaker

CLIENT:  Festo AG & Co. KG, Stuttgart

CREATED:  2013/2014

Reprofiling the Festo coporate design guidelines. I collaborated in the Corporate Design Team of Festo as a design consultant by contributing my experience in analyzing customers needs introducing creative and innovative communication strategies.

 

Tasks included:

Analyzing, categorizing, updating company`s specific corporate design wording. Developing the logical navigation and surf paths. Creating templates for style guides and guidelines. Naming and determing the number of main rubrics, headings and sub-categories. Drawing up titles and short teaser texts for introductions. Preliminary draft and storytelling for short introduction films. Editorial revision and preparation of draft guidelines

 

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