The company's Corporate Design and Corporate Stratgey Guidelines are now worldwide accessable via a new brand portal.
SUPERVISOR: Ruwen Kaminski (Festo)
CREATIVE DIRECTION: Hellen Westerhof
CLIENT: Festo AG & Co. KG, Stuttgart
Reprofiling the Festo coporate design guidelines. I collaborated in the Corporate Design Team of Festo as a design consultant by contributing my experience in analyzing customers needs introducing creative and innovative communication strategies.
Analyzing, categorizing, updating company`s specific corporate design wording. Developing the logical navigation and surf paths. Creating templates for style guides and guidelines. Naming and determing the number of main rubrics, headings and sub-categories. Drawing up titles and short teaser texts for introductions. Preliminary draft and storytelling for short introduction films. Editorial revision and preparation of draft guidelines