During her first year of study in 2005, Hellen spent 1 year at Luigi Colani's Design studio in Karlsruhe. Back at university, Hellen earned her Diploma in Product Design in 2010 and cooperated with Siemens and BBDO in a postgraduate study in Product Branding at Hochschule für Gestaltung Offenbach in 2011. Subsequently she received a one semester lectureship at same university and interned at design firm Peter Schmidt Group (BBDO) in Brand Strategy.
For her first freelance project for BMW Hellen moved to Hamburg in 2006. Since then she has worked on projects for brands including Moncler, Philips, Lufthansa Sky Chefs, Volkswagen, and rebranding efforts for Festo.
Besides her client work where Hellen primarily on product branding she founded her own label Hellen West standing for blending handcraft and digital technology and blended handcraft..
Since december 2016 Hellen teaches at University Saarbrücken in the field of contemporary bionic design. Her students research with 3d-printed lime corals. Her project is supported by Villeroy&Boch and Festo and was shown at MoMa and School of Visual Arts New York City in June 2017.
From April 2018 she will also be starting an interdisciplinary project with students of Product Design, Brand Strategy and Design Management at the Design Academy in Hanau.
Hellen was born in October 1983 near Frankfurt. The mother an antiques trader from Holland and the father an international manager from Austria, made her being surrounded by art objects and different cultures. Primarily the extensive journeys to the African continent at a younger age, sharpened her flair, observing forms and materials of alienated designs. In retrospect, she considers her visual imprint as a fusion of European art history and pragmatism.
What We Do
German Design Award 2016 – Special Mention
German Design Award 2016 – Nominee
Interior Innovation Award 2015 – Winner
A&W Magazine Designtalent 2015 – Nominee
Product – BMW, BSH Bosch Siemens Hausgeräte, Carlsson, Chalet Affair, Colani Design, Colorfy, Ikarus, Lufthansa LSG Sky Chefs, Ogilvy & Mather, Moncler, Peter Schmidt Group (BBDO), Philips, Gallerie Morgen, TuningArt, Volkswagen, Wöhner
Corporate – Festo
Editorial – UBS, Univ of Art & Design Offenbach
Educational – Colani Design Institute (China), Europacampus Karlsruhe, Univ. of Art & Design Offenbach, Univ. of Applied Sciences Saarbrücken